Does it work?
Transport For London (TFL) backed a campaign started by a customer it simply asked people to look up. The intention is to encourage to look up from their newspaper book or ultimately their electronic device.
This started as a result of a service user who suffered from chronic pain not being given a seat, you are not expected to know if someone needs a seat but by looking ups you can see the various badges that TFL provide that help indicate the person may need that seat.
I’ve spent many hours travelling on various modes of transport in and around the city, my illness is hidden, however I have an assistance dog called Ziggy, his jacket reads;
I AM WORKING PLEASE IGNORE ME
I accept that people will not have knowledge of what each of these amazing animals can do however its reasonable to assume that if you see a dog that says they are working, then its likely that dog is enabling the owner to do some of ‘normal’ things that others take for granted.
It happens when you have a dog the reactions vary from people trying to distract Ziggy on purpose to showing a genuine interest in him. The number of times I have got on public transport with Ziggy had had people rush forwards sometimes knocking and forcing their way past Ziggy to get on, mostly to get that much valued seat or space not under the tall persons armpit.
So do they look up ? Yes however not on one single occasion have I been offered a seat, I don’t always need one it depends on my condition on any given day.
In short the only way that these campaigns make a difference is if YOU as that person sat down looks up and offers your seat. In an ideal world there should be a chorus of harmony and
“WOULD YOU LIKE A SEAT”
Lets change this don’t just look up and hope someone else offers take the lead and offer yours.